Over the course of three months, I had the opportunity to create a spiked seltzer brand. I chose this route because I wanted to take a new approach to the popular spiked seltzer market.

My work explores the varying relationships between a popular culture drink and fine art. Having combined two different styles it gives the product a distinguished look and great variety. I use a variety of styles and processes to help “City Girl Seltzer” standout.

When building the items for the cans itself I made some very fun smooth illustrations to use with strong type. Strong type faces it whats gives a spiked seltzer charm and personality. It is so cool to see the contrast between a hyper illustrated item with a clean bold font. It took weeks to find the perfect font. I had a blast building these cans and it taught me to continue pushing projects further. All pieces of art no matter the stage can always be reworked. These cans improved immensely which makes me even prouder of them. I took inspiration from craft beer cans and the simplicity of the Truly seltzer cans. During research and production new areas of interest arise and lead to the next body of work.